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In July we talked about 7 critical planning questions to create an effective B2B cold calling campaign.

Planning can turn a haphazard cold calling effort into a successful, methodical prospecting approach. Here are 4 more planning questions, and the answers we can provide, based on our actual experience making business to business calls for our clients all day long! 1. What’s the difference between a long term prospecting program and a cold calling blitz? A cold calling blitz is based on three assumptions: 1) You have a sizable calling list and; 2) Your product or service is quickly understood by prospects and; 3) Enough prospects will respond to a single prospecting call, at the exact time you call, to earn the required return on your calling investment.

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Sales people know there are two critical decisions that must be made before starting a cold calling campaign. How many leads do you need, and how qualified do you need them to be?

While these are two questions, they’re really two parts to the same question.

Let’s say you start up a telephone prospecting program and ask the caller to refer you to all interested prospects.

It’s almost a guarantee that you’ll get many more leads if you don’t put constraints on how “qualified” these leads are. But, you’re also more likely to get tire kickers and individuals who are not serious about purchasing.

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I describe perpetual marketing as a large number of people promoting one web site so they can all receive the traffic generated by each other.

For example, you decide to create a free ebook that you will give away to your web site visitors. You ask a large number of e-zine owners to give away the ebook in exchange for their ad in the ebook. You can just ask them to link directly to your web site when they promote the ebook. You, of course, will have one of your own ads on that web page.

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Digital cameras have been around a good while now, but there are still some real 35mm fans out there who have resisted the switch. While 35mm is still perfectly fine, it is hard to argue with some of the advantages of digital. Digital cameras allow you to immediately assess the pictures you capture, and with the software programs available on most computers, the possibilities for alteration and digital manipulation of photographs is practically limitless. There is a lot of confounding information, however, about which digitals are best.

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The bride and groom are usually so busy on their wedding day that without photos to remind them, many of the days events would be forgotten. Now with digital wedding photography, it is easy for wedding photographers to almost instantly save and show the couple the images from the wedding. Digital photography may have replaced film but people still like to see photographs they can handle!

If you are taking photographs without help, it isn’t easy to create that perfect shot as there is only so much you can do on your own. Ensuring photos taken with your digital camera are something special for your friends or relations on their big day might be a little easier once you have read the tips in this article.

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Companies know the value of advertising. Some set aside as much as 20% of their budget just to get their message to the public. Many ads are expensive and complicated. They convey all the information the consumer needs to know to decide whether or not to seek after the product. But sometimes this is information glut. Sometimes, very little needs to be said to bring about the same results.

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Unlike virtually any other marketing tool, cold calling lets companies change courses at almost any time.

In today’s ever-changing business environment, this flexibility is critical.

Companies new to cold calling must watch early results closely.

Testing, assessing, and refining the program from the onset are critical first steps. These actions can result in a long term program that produces a predictable stream of sales opportunities.

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