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The sound of thunder woke me about seven and, the wind was blowing pretty good. It was time to get up anyway. I went to the kitchen and started the java, then went to the porch to take a look. The lake was getting white caps, and in no time it was raining buckets. That’s all right it hasn’t rained for awhile, we could really use it.
Sphere: Related ContentEvery working business owner should have a sales lead generation program in place. Some of them can be as simple as getting referrals from existing and new customers. Some can be as elaborate as a lead generation service. Whatever method the business uses lead generation is an important aspect of business life.
Lead generation is a method used by businesses to create new customers. An existing business may have customers, but with only a few customers businesses cannot survive, so then it becomes essential for the business to find new customers.
Sphere: Related ContentPosted by Valerie Schlitt, President of VSA, Inc. in Marketing
When you’re the one who receives the cold call, what is the sales person doing to create success?
Introduction You’re deep into your work and the phone rings. Someone wants to sell you something. You think to yourself, ‘Another sales person? Talking to this person is the last thing I want to do right now,’ and you begin to hang up.
Analysis: Less than 25% - and more like 10% - of cold calls reach the decision maker on a single try. Equally importantly, recipients never expect a cold call and want to end the call almost immediately.
Sphere: Related ContentPosted by Valerie Schlitt, President of VSA, Inc. in Marketing
But four specific steps can turn disastrous campaigns into successes. Despite frustrations, B2B cold calling is alive and well and continues to fill companies’ sales pipelines. Professionals at the highest levels of their careers employ this prospecting activity to augment sales made through warm referrals and introductions. But for many salespeople, telephone canvassing has posed challenges that have driven them to stop cold calling altogether. Here’s why: a. Only 5% to 30% of prospects are at their desks and answer their phones. b. Most calling lists do not contain the decision-makers’ correct names. c. Voicemail is universal and blocks most calls. d. Roughly 30% of a cold caller’s time is spent navigating phone systems and company directories.
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