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by James Malinchak

You should know that right now you are not in the speaking business! Instead you are in the business of marking your speaking services. Your talent and message can only take you so far but when you learn to become a top-quality marketer, your professional speaking business will take off!

Early on in my professional speaking career, I would see many run of the mill speakers get public speaking jobs that even I couldn’t obtain. I would see these speakers get job after job while I just sat there and scratched my head. My friend, John, who was a great speaker, unfortunately did not last too long in public speaking. The main reason was he was unable to make enough money to support his family by not getting enough bookings for public speaking. The one thing I know today is because I am a great marketer, not because I’m a great speaker is the reason I make a lot of money today. Here are some tips to help you do the same.

1) First thing to remember when you’re starting a professional speaking business is fill your bank account instead of filling your ego. You need to have the mindset to go after jobs that will put money in your pocket instead of focusing on fame and stardom. Fame and stardom is inevitable in your motivational speaking career if you do enough seminars and speaking engagements, believe me.

2) It’s your job to teach people how to give you money. The conference planners and hosts don’t always know what it is you want or need. I can guarantee you that they aren’t focused on putting money in your pocket, their whole goal is to put on an amazing conference or seminar. You need to teach people how to give you money. You can pre-sell your book. Or you can show the conference planner how they can give the book out for free just by including the price of it in the registration fee. Offer back of the room merchandise and learn to pre-sell merchandise. You should never be afraid to go after the big money.

3) Know that one idea can make all the difference. Wondering how to make money with professional speaking, know that one idea is all you really need to get started. By doing different things you will help generate the ideas you need and then be prepared to take action on them.

4) Never stop learning. In fact what I help you do is learn multiple proven, contested formulas that will attract unlimited and continuous wealth so that you can live stress free and live exactly how you want to live each and every day. We want to work smart, but we also want to work right. We want to learn to use strategies that work instead of trying to work with get-rich-quick schemes that end up disastrously.

5) You should constantly be marketing, marketing, marketing. You can’t get a professional speaking job if no one knows you. As simple as this sounds, often you’ll find people who claim they never advertise or self-promote. I think not marketing yourself is the comparable to shooting yourself in the foot.

Applying these tips to your public speaking career will ensure your business reaches the public speaking success you always wanted. So start using these tips today.

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