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Postcards are one of the most effective marketing tools for boosting your business. They are cheap and affordable and communicate your messages directly to your client.

Advanced printing technologies with up-to-date machines will enable several different postcards to be printed at the same time and they can all have a different design, for a lot less. For that reason, choosing a reputable printer is the first and most important step before signing a printing contract.

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Printer ink is said to be the most expensive substance on the planet, often costing thousands of dollars per litre. Printer ink is a $32 billion market worldwide. Printer ink is pricey no matter where you shop.

Cartridges contain electronics to communicate with the printer and the printer driver (the software that enables your computer and printer to communicate). Cartridges use a sponge to hold ink, by overfilling you wet the upper portion of the sponge causing the ink to want to flow upwards, away from the print nozzles. Cartridges made by (or for) the printer manufacturers are expensive.

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Inexpensive postcard printing is now an option with printing companies using bigger machines to provide high quality at a reasonable price.

Several factors will dictate which process you choose to print your postcards. The budget you have allotted to this project will most likely be the determining factor. A few of the most popular options are; color, offset or digital printing.

Digital printing processes are more expensive for larger quantities. A more ideal choice would be the conventional offset processes and then the digital printing process can be used for smaller jobs.

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