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by Stu McLaren

I want to talk to you about the power of an idea. This opened my eyes, as to how many different areas of opportunity surround a single idea.

Print off this article and keep it close to your working space so you can be constantly motivated of all the opportunities one idea can bring to your business.

An idea can have the power to dramatically increase your response rate to however you are communicating with your customers. Increasing the response rate to your product launches, responding to your blog, opening your emails, whatever it is, one single idea can increase it.

Renowned copywriter Michel Fortin proves that all the time by making slight changes and testing one variable against the other. That’s one idea against another idea. That’s the power of an idea.

An idea can do so many different things for your business. It can increase the sales you do, therefore your profitability. It can also increase traffic leads to your website and conversion ratio.

I have had the fortune to work very closely with one of the most profitable seminar speakers and promoters out there. His name is John Childers and the reason his business is so profitable is because he uses his ideas to minimize his expense, maximize his sales and in turn maximize his profits from every seminar.

He is very profitable at what he does and it all stems on little ideas to maximize sales, minimize expenses.

The power of an idea can also increase your distribution of your products or services. It can increase the speed to market, in which you get your idea from concept to cash. It can increase the reach, or the number of people that your message gets to.

This is the power of one idea. One idea has the power to do so many things.

It can increase the number of referrals to your business. It can increase the perceived value or increase the quality of your products.

Increasing your subscriber list and customer base is also what one idea has the power to do. One idea can increase your likeability. Have you ever wondered how you could get more customers to be drawn to you? Changing one simple thing could increase your likeability dramatically - thats the power of one idea.

At a recent event, call the Big Seminar, I experienced first hand how ideas can increase the number of people wanting to do business with you.

I held my own seminar called the Idea Incubator earlier in the year, and the success of that one idea had all kinds of people approaching me, wanting to do joint ventures. That is the power of an idea. It can also increase your efficiency.

Have you ever gone through your own purchasing process? One idea can reduce the time it takes a customer to actually buy something from you. One idea can reduce the number of refunds your experience.

Customer satisfaction is sometimes very time consuming, but one idea can decrease the amount of time you need to put forward for it. The number of complaints can be decreased from just one idea.

Armand Morin is able to use his ideas to perfection when it comes to this. He has been able to release a lot of the work load off of his company when it comes to costumer service by implementing a few of his ideas.

Any idea can help you decrease how long it takes before someone buys from you. It can decrease how long it takes you to get an idea from concept to cash. It can decrease your expenses and costs of doing business, making it more profitable for you.

Ideas are extremely powerful and have so many benefits.

There is an important other piece of information that I want to share with you. This especially pertains to those of you who are information marketers or sell any type of information product. Realistically, this pertains to any of your who simply just care about your customers who are buying your products.

The success rate of your customers, clients or students can be increased just by one idea.

I’m telling you - ideas are very powerful. If you want your students and costumers to be successful then you will generate all different kinds of ideas that will help increase their success rate. There is benefits from doing this for you too, the more successful your costumers are, the more testimonials you will receive.

Your business will grow and succeed because once you think of one idea, another will bounce off that one and another, and so on.

This topic greatly excites me, if you haven’t noticed already! Many doors have been opened to me because of my passion for creativity.

Why am I in the position that I have been privileged to be in at such a young age?

It is this skill of being able to generate ideas and taking them from concept to cash as quickly as possible that I have been working on to master.

Everytime I think of a new idea and am able to implement it I get so excited. The good news is that I also know you have the potential to do the same. Start right now and generate ideas!

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