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Numerous amounts of exhibitors make so many mistakes while exhibiting at trade shows. Many wonder why they see poor ROI from their trade shows. Some of the do and don’ts are4 listed below

1. One great do is when picking your trade show booth. If you are in an inline booth try to get an end booth location. This is a corner booth. You tend to get more traffic from two aisles as oppose to one

2. Provide a give away to show attendees who visit your booth. Be sure to meet and greet the attendee when they pick up a give-away. Swipe there card or get a business card. When picking a giveaway make sure you choose something that relates to your booth and product. It should have your company name and contact information on it

3. Do Preshow marketing inviting show attendees to your booth. This can be done through e-mails. Ask show management for a marketing list. Make sure you offer some sort of give-away add a raffle of some sort game incentive.

4. Traffic is what you are looking for. Try to locate your booth in the second row of the convention hall, near the larger booth. This helps in getting overflow of traffic. An uncommon location is near the bathrooms or the Food court. People always travel to these locations

5. Sitting inside your booth can be a bad thing it projects a bad image of your company. If you must sit try to use a high stool as oppose to a standard table height chair. You want to be able to make eye contact at eye level with clients. Keep away from the entry points of your booth.

6. Try not to show too many videos. Use videos as 30 second commercials with flash and sound. Loop your videos to repeat. Keep these video simple and flashy, it should be an eye catching commercial

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